{"id":4006,"date":"2021-09-16T08:15:21","date_gmt":"2021-09-16T08:15:21","guid":{"rendered":"https:\/\/daiki.media\/?p=4006"},"modified":"2024-11-20T06:23:12","modified_gmt":"2024-11-20T06:23:12","slug":"focus-on-intent-keyword-research-in-seo","status":"publish","type":"post","link":"https:\/\/daiki.media\/ms\/focus-on-intent-keyword-research-in-seo\/","title":{"rendered":"Focus On Intent &#8211; Keyword Research in SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every successful plan requires extensive research, so does an <\/span><span style=\"font-weight: 400;\">SEO plan<\/span><span style=\"font-weight: 400;\">. Before we dive into creating meaningful content for our business, it is vital to make sure that this content is indeed \u2018meaningful\u2019. This is what makes \u2018Keyword Research\u2019 an important step for SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will talk about:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is keyword research?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to do it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Important Tips\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top keyword research tools<\/span><\/li>\n<\/ol>\n<h2><b><\/b><b>What is keyword research?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In simple terms, keyword research is finding out what your users are searching for online. An example would be a person searching for \u201cpink shirts for dogs\u201d on a search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process of keyword research involves figuring out the terms that people are searching for online and making sure that they are relevant to what you do. But why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is very simple, if you don\u2019t know what your customers are searching for, you will never be able to form a bridge between you and them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we design our content, it is important to design it by incorporating important keywords in our content. These keywords are like a guiding map, which makes sure that our <\/span><strong><a href=\"https:\/\/daiki.media\/ms\/blog\/ready-to-get-your-potential-customers-inbound-marketing\/\">target audience<\/a><\/strong><span style=\"font-weight: 400;\"> finds us.\u00a0<\/span><\/p>\n<h2><b><\/b><b>How to do it?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A successful keyword strategy involves a few steps. Let\u2019s try to understand these steps.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Brainstorming session<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nobody knows your business better than yourself. You know about your business goals and you also know your problems. As a result, first and foremost, you should make a list of topics related to your business that aligns with your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us take a practical example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you sell temporary hair colors, what are the terms that can help you connect with the right people?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Temporary hair color<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hair color<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Temporary hair dye<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Temporary Hairstyle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hair dyes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have figured out the initial few topics that you can work around, you can start with the next process.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Make a list<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The next step involves coming up with some specific long and short keywords that you think your customers can search for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, it could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best temporary hair dyes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Natural hair dye<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Safe temporary hair color<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best temporary hair color<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At home hair colors<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Follow your instincts and don\u2019t worry too much about this list as it\u2019s only temporary. This list requires a lot of research and refining before we finalize it for business use.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>The research step<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have a list that you can work with, we can start the process of actual research. For this process, we can utilize a variety of tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, the search engines themselves can give you a lot of answers to your questions. Searching for terms on search engines gives a lot of suggested terms that you can add to your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wikipedia is also an interesting way to gain valuable keyword terms for your content plan. The \u201ccontents\u201d element of Wikipedia covers various related terms to your topic that can be useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s keyword is one of the most famous keywords research tools out there. These tools not only provide suggestions but also give deep insights into our keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These insights are important and help us in the refining process of the keyword strategy. Things like \u201ckeyword difficulty\u201d and \u201csearch volume\u201d can be easily found out with the help of keyword research tools.<\/span><\/p>\n<ul>\n<li><b>Keyword difficulty signifies the level of difficulty to rank for that keyword.<\/b><\/li>\n<li aria-level=\"1\"><b>Search volume means the number of times a particular keyword is searched online.\u00a0<\/b><\/li>\n<\/ul>\n<h2><b><\/b><b>Important Tips\u00a0<\/b><\/h2>\n<h3><b>1. Focus on Intent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A bulk of users ending up on your website because of a keyword will not guarantee an increase in conversion. The intent behind the search is also an important factor. This is the reason why, when you are deciding upon a term, it is important to understand why the user is searching for that term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google will deem your content fit for its SERP (Search Engine Results Page) if your content is relevant to the keyword a user is searching for.\u00a0<\/span><\/p>\n<h3><b>2. Understand competition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s an interesting fact: Long-tail keywords have low levels of search volume but usually have low levels of competition. This means that it is easier to rank for a long-tail keyword. A good keyword plan should consist of a balanced mix of short and long terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep a check on the keywords that your competitors are using at the same time neglecting. With a proper plan, you can end up creating a mix of keywords that can help you rank better for these terms.\u00a0<\/span><\/p>\n<h3><b>3. Seasonal and Local<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The geo-demographic factors are an excellent way to create a unique strategy. If you are a local business or are looking at a specific location, aiming for local words will help you target the correct audience set.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, seasonal keywords should also not be overlooked. For example, the festival season can show high levels of traffic for terms related to gifts. If you research seasonal keywords in advance, you can plan your content strategy accordingly.<\/span><\/p>\n<h2><b>Top keyword research tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, there are a variety of keyword tools that can be used to make an effective list. These tools not only help to understand the insights of a keyword but also give suggestions of keywords that we might have missed out on. It becomes easier to analyze the level of difficulty, competition, and search volume of a specific term and choose the keywords according to the business goals<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h3><a href=\"https:\/\/trends.google.com\/trends\/?geo=IN\"><span style=\"font-weight: 400;\">Google trends<\/span><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool will help you understand the search volume of a term with the help of a relative time filter. This can help you understand and plan your seasonal keywords in advance.<\/span><\/p>\n<ul>\n<li>\n<h3><a href=\"https:\/\/www.highervisibility.com\/free-seo-tools\/keyworddit\/\"><span style=\"font-weight: 400;\">Keyworddit<\/span><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reddit is an excellent platform that can help us understand what our target audience is talking about. This tool will help you discover the relevant threads with your keywords as well as help you understand the language of your targeted audience.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">SEMrush<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can opt for 10 free queries a day with the help of this tool. It segments your keywords into interesting sections like exact matches, phrase matches, questions, and broad matches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Every successful plan requires extensive research, so does an SEO plan. Before we dive into creating meaningful content for our business, it is vital to make sure that this content is indeed \u2018meaningful\u2019. This is what makes \u2018Keyword Research\u2019 an important step for SEO. In this article, we will talk about: What is keyword research?&#8230;<\/p>","protected":false},"author":4,"featured_media":4007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus On Intent - Keyword Research in SEO - Daiki Media<\/title>\n<meta name=\"description\" content=\"Keyword research is one of the first steps to a good SEO plan | Read more to find out how you can conduct keyword research for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daiki.media\/ms\/focus-on-intent-keyword-research-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ms_MY\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus On Intent - Keyword Research in SEO - Daiki Media\" \/>\n<meta property=\"og:description\" content=\"Keyword research is one of the first steps to a good SEO plan | Read more to find out how you can conduct keyword research for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daiki.media\/ms\/focus-on-intent-keyword-research-in-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Daiki Media\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/lukesh.pillai\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-16T08:15:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T06:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daiki.media\/wp-content\/uploads\/2021\/09\/KW-research-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1803\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukesh Pillaii\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukesh Pillaii\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minit\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Focus On Intent - Keyword Research in SEO - Daiki Media","description":"Keyword research is one of the first steps to a good SEO plan | Read more to find out how you can conduct keyword research for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daiki.media\/ms\/focus-on-intent-keyword-research-in-seo\/","og_locale":"ms_MY","og_type":"article","og_title":"Focus On Intent - Keyword Research in SEO - Daiki Media","og_description":"Keyword research is one of the first steps to a good SEO plan | Read more to find out how you can conduct keyword research for your business.","og_url":"https:\/\/daiki.media\/ms\/focus-on-intent-keyword-research-in-seo\/","og_site_name":"Daiki Media","article_author":"https:\/\/www.facebook.com\/lukesh.pillai","article_published_time":"2021-09-16T08:15:21+00:00","article_modified_time":"2024-11-20T06:23:12+00:00","og_image":[{"width":2560,"height":1803,"url":"https:\/\/daiki.media\/wp-content\/uploads\/2021\/09\/KW-research-scaled-1.jpg","type":"image\/jpeg"}],"author":"Lukesh Pillaii","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lukesh Pillaii","Est. reading time":"5 minit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daiki.media\/focus-on-intent-keyword-research-in-seo\/#article","isPartOf":{"@id":"https:\/\/daiki.media\/focus-on-intent-keyword-research-in-seo\/"},"author":{"name":"Lukesh Pillaii","@id":"https:\/\/daiki.media\/#\/schema\/person\/05e02b68f97f60f2dfc91334c4c573a5"},"headline":"Focus On Intent &#8211; 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Keyword Research in SEO"}]},{"@type":"WebSite","@id":"https:\/\/daiki.media\/#website","url":"https:\/\/daiki.media\/","name":"Daiki Media","description":"","publisher":{"@id":"https:\/\/daiki.media\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daiki.media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ms-MY"},{"@type":"Organization","@id":"https:\/\/daiki.media\/#organization","name":"Daiki Media","url":"https:\/\/daiki.media\/","logo":{"@type":"ImageObject","inLanguage":"ms-MY","@id":"https:\/\/daiki.media\/#\/schema\/logo\/image\/","url":"https:\/\/daiki.media\/wp-content\/uploads\/2022\/04\/Daiki-Media-logo-official-01-1-e1645938632952-800x337-1.png","contentUrl":"https:\/\/daiki.media\/wp-content\/uploads\/2022\/04\/Daiki-Media-logo-official-01-1-e1645938632952-800x337-1.png","width":800,"height":337,"caption":"Daiki Media"},"image":{"@id":"https:\/\/daiki.media\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daiki.media\/#\/schema\/person\/05e02b68f97f60f2dfc91334c4c573a5","name":"Lukesh Pillaii","image":{"@type":"ImageObject","inLanguage":"ms-MY","@id":"https:\/\/daiki.media\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42ff157286e2ddab22e93dd1ab6a98e85721ce69152026293072e00eab95578f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42ff157286e2ddab22e93dd1ab6a98e85721ce69152026293072e00eab95578f?s=96&d=mm&r=g","caption":"Lukesh Pillaii"},"description":"As an experienced Marketing Director, Growth Hacker, and Customer Acquisition Specialist with a strong background in leading successful marketing teams, I specialize in developing and executing effective marketing strategies that drive business growth and increase ROI. With over 10 years of experience in digital marketing, I have a deep understanding of various industries, including fintech, cryptocurrency, blockchain, forex, healthcare, insurance, MNCs, and startups. I hold a Master of Business Administration (Candidate) in Entrepreneurship &amp; Human Resources from Excel International College and a Bachelor of Information Technology in Information Systems from Universiti Tenaga Nasional. My track record of success includes generating millions of dollars in revenue, driving millions of organic SEO traffic, and gaining thousands of followers on social media through a full spectrum of marketing strategies. My expertise lies in developing and executing marketing plans that align with business objectives and goals, increasing brand awareness, driving sales, and improving customer engagement. I am passionate about staying up-to-date with the latest digital marketing trends and techniques and have a proven track record of success in driving revenue growth and increasing online visibility through various digital channels such as SEO, SEM, social media marketing, email marketing, and more. Key achievements include: Generating $2 Million in revenue through email marketing in less than a year (Klaviyo | Netcore | MailChimp) Consistently driving ROI | ROAS of 20-30 times monthly through Facebook\/Google and other digital advertisements Growing 2M - 3M SEO organic traffic Gaining 80K new followers on company social media channels through a full spectrum of social media marketing strategies and creating engaging content Innovating a solution to resolve challenging desktop, application, networking, and infrastructure issues, reducing annual spending by $1k as an intern at Aptech Malaysia. I am proficient in a variety of digital marketing tools and platforms, including social media management, SEO, SMM, SEA, SEM, brand development, content marketing, and web development. If you're looking for a highly motivated and results-driven marketing professional with global experience as a Marketing Director or CMO, please contact me at lukesh@daikimedia.com to discuss how I can help grow your business.","sameAs":["https:\/\/daiki.media","https:\/\/www.facebook.com\/lukesh.pillai","https:\/\/www.instagram.com\/lukesh_masterpiece\/","https:\/\/www.linkedin.com\/in\/lukesh-digital-marketing-seo\/f"],"url":"https:\/\/daiki.media\/ms\/author\/lukesh-pillai\/"}]}},"_links":{"self":[{"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/posts\/4006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/comments?post=4006"}],"version-history":[{"count":0,"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/posts\/4006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/media\/4007"}],"wp:attachment":[{"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/media?parent=4006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/categories?post=4006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daiki.media\/ms\/wp-json\/wp\/v2\/tags?post=4006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}